Selling You – using the personal factor to grow your business

According to Statistics New Zealand as of February 2018 there were almost 535,000 businesses operating in New Zealand. Of that number about ~519,000 (97%) of them had less than 20...

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Applications to run your business when you’re working out of the office

Over the years I’ve posted lists of useful software tools to run your office that’s either free or low cost to use. With the new normal of the COVID-19 world,...

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Doing business in the COVID-19 world – A perspective from us at Copy Express

At the time of writing this item, New Zealand has just survived nearly two month of the COVID-19 Alert Level 4 & 3. Like most of you we have had...

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Robs Handy Tricks – Using Microsoft’s Powerpoint as a quick and dirty design tool

You need to make a quick flyer or business card but you don’t have a desktop publishing application on your computer to make it. It’s a one off job and...

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Is mail relevant for marketing these days?

Post is dying, that’s what everyone is saying. No business mails things now if they can help it, and if they do you get a ‘statement charge’ added to your...

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Stuck on You – Adhesive Label Options

Adhesive Labels (stickers) are a very useful tool for your marketing. It is a way of putting your name on the work that you have done in a way the...

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Staying Present after the Job

Marketing is more than just ‘shouting’ your name out to the world and calling people to you with services and products that people want to buy. Marketing is about retaining...

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Fun with folds – How to design for folded marketing material

One of the cool things you can do with printed marketing that will never work on a pdf or website is fold it. It’s more than just greeting cards or...

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Great Places to Find Clip Art for Your Marketing

The old saying ‘That a picture is worth a thousand words’ is very apt for marketing. A lot of the interest and impact from marketing comes from having just the...

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How to keep track of vouchers

Gift voucher are a great way of getting new customers and renewing contacts with old ones. But not much thought is put into how to track how they are being...

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Stop the winters sales slump with smart marketing

Like it or not, winter can be a slow time for a lot of businesses. Days are short, cold and wet;  people don’t want to be out and about when...

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Digital / Wide Format / Offset printing – what are they good for?

One of the occasional questions get asked is what is the difference between the digital types of print systems we offer, our in house digital printing, our wide format printer,...

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Going cheap can cost you more

Everyone has a limited marketing budget. Doesn’t matter if you are just a one person operation or a multinational corporation, everyone has only so much to spend on their marketing...

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Differences between internet and print design

I am the first to admit that online marketing is the dominant form of advertising these days. I have written articles saying this very point. Printed marketing hasn’t gone away...

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Understanding market segmentation

If you have looked at any marketing books, read articles, seen marketing video clips, one of the terms that often comes up, is segmentation. They will go on about how...

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