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A simple guide to how to avoid losing existing customers by not being a marketing nuisance. Once upon a time in the distant past of the 1990’s, businesses would be...
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Improve its effectiveness with the 5+10+15 Seconds Rule Let me ask you some questions. How often do you skip an ad when you watch a YouTube video the second the...
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We offer a full design service here at Copy Express, your’s truly being one of the designers, but in the true kiwi tradition of ‘giving a go’ a lot of...
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This article was prompted by an item in Stuffs Prosper section ‘There’s often a simple, creative solution to your sales problem.’ In this they cite an example of a coffee...
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If you have a website, sooner or later you’ll get an email (or worse a call from a call centre) trying to sell you on Search Engine Optimisation (SEO). They...
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How can we be saying that magenta doesn’t exist? We have talked about CMYK (Cyan, Magenta, Yellow and Key) in the past as one of the primary printing colours. Yet...
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You’ve got to stand out of the crowd to survive in business. No matter what business you are in there is always others doing the same sort of work, be...
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Everyone knows what a PDF is, every brochure you find online, every manual you don’t find in the box, books you read on your phone or tablet, PDF’s are everywhere....
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Marketing isn’t easy for a business to manage. Unless you have people who have been trained in the profession of marketing, how do you know the marketing you are planning...
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We talk a lot about marketing here on this blog. We also talk a lot about design on this blog too. And things change over time. What worked even five...
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As the recent COVID-19 outbreak has shown, the simple fact is that no matter what you do, you operate at the mercy of forces outside of your control as a...
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One of the great advantages of the digital print technology we use, is that every page we print is generated on the fly by the printer so it can be...
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We live in an age where social media can sweep people to the presidency and destroy businesses by a mistaken post going viral. To stay on people's ‘radar’ you have...
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Holidays are one of the reliable areas you can tie marking too. Everyone is relaxing and generally more willing to spend more than normal. Many of them have become markers...
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PDF (Portable Document Format) is one aspect of computer technology that you deal with every day even if you don’t touch a computer. More than just the forms you download...
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