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As a designer working in the small business end of the marketplace, I’ve come to realise that most people don’t have a lot of money to spend on marketing. So over the years I’ve built...
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These days everyone has a cellphone on them that can take pretty good photos that you can use for marketing. The trick is not taking “pretty good,” you want to take “great” photos that will...
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The Christmas / New Year break. The two to four weeks where a lot of businesses shut down completely and relax. Well, if you are a big business that is. If you are a small...
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We have talked about digital photography several times in the blog over the years. While we have done our best to keep the technical terms to a minimum, and explain it in plain English where...
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Not so long ago printing was a labour intensive time consuming process. Laying out documents by hand, etching printing plates, print and letting the ink dry on the page, doing finishing like trimming by hand,...
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The old saying ‘That a picture is worth a thousand words’ is very apt for marketing. A lot of the interest and impact from marketing comes from having just the right image that tells a...
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Being a printing company that works with a lot of small businesses, we get a lot of work done by people who are not professional designers. This is fair enough as this isn’t their job...
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It’s October. Things are starting to get busy for everyone. Daylight Savings has started so people are spending more time outside while it’s light. The weather is starting to get warmer as we run into...
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One of the cool things you can do with printed marketing that will never work on a PDF or website is fold it. It’s more than just greeting cards or A4 brochures folded into thirds....
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Why is A4 smaller than A3 paper? Why is there a still a Foolscap refill pad size for school? Why does the printing company squash my flyer or not print it at all when it...
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This article is result of the lovely Tracey, the smiling face of Copy Express, getting married this month. Over the last year I’ve watched her plan for every little part of her wedding in a...
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So you have a big event coming up and you need to design all the stuff for it, from invites to posters, place settings, thank you cards, programmes, seating charts, and a million other things....
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Paper, the life blood of the printing industry. Coated and uncoated, matte, silk, gloss, boards, card, translucent, plastics, raw and recycled, digital, off-set, laser; we bandy about these terms while talking to you about your...
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One of the challenges of marketing in the 21st Century is making it memorable. I’ve talked about this challenge in many of my other marketing articles. Put simply, people have less time to pay attention...
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I’ve said it before and I’ll say it again. No piece of paper or product should ever leave your business without your details on it. Why? Because you want people to remember you were the...
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