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Part 2 - Are gift vouchers right for your business? Before leaping in to see how to implement gift vouchers in your business we will focus on the more fundamental question: it’s it right for...
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Part 1 - Do people really use gift vouchers? Look in your wallet or purse. Do you have a gift card or two sitting in there? How long has it been sitting there, maybe so...
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It’s becoming common these days for businesses to use video displays instead of printed signage to promote their business. There are many businesses out there that will sell you complex solutions with all the expensive...
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Social Media is a very powerful tool. Like all tools, handling it incorrectly can damage your business’s reputation. By examining and understanding what one company did wrong with their social media we can learn how...
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A refresher on Stickers and Labels and what they can be used for Just recently we’ve revamped our Label and Sticker ranges on our online print ordering system and I thought it would be a...
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The battery free backup to your business processes NCR - No Carbon Required, a description that would draw blank looks for most people these days, especially if they are under 30. Another item from the...
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The Facebook 6 Hour Shutdown and what it can teach business the importance of having backup processes For six hours Facebook, the largest social network in the world, was shut worldwide. Headlines around the world...
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An introduction to what you need to think about before you do your next bit of marketing work Marketing isn’t an easy thing to do. That’s why advertising firms charge so much for their services....
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Do you know all the ways of getting your name out there? Once upon a time, marketing was simple. Get listed in the yellow pages, put some ads in the newspaper, maybe put some flyers...
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Alternative Desktop Publishing Solutions for those who don’t have the money to spare for the big deal. So you want to create a flyer, brochure, or booklet. What you need is software to create it...
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Turning the negative in to the positive for your business Guest article by Peter McCarroll - Owner of Fuel Accountants Online reviews are an important marketing tool for many small businesses. They give potential customers...
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A beginners guide on planning out your marketing in the digital age Back in 2013 I wrote an article about ‘6 Easy Steps to Planning Your Marketing’. It was a basic introduction to how to...
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An introduction to what is a Pixel, how it effects your printing, and what you can do to get the best out of them If you have bought a tv, camera, computer, tablet or smartphone,...
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Marketing is more than sales, marketing is about growing your business In the article ‘Marketing Basics - 10 Questions you should be asking of your marketing’ we asked the question What is the goal of...
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Rob’s 5 Quick and Dirty Marketing Design Rules, the 2021 edition With all the easy use design tools out there, from Microsoft Office, Adobe Creative Cloud, and our own online Design Studio, it becomes easy...
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