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The challenges of maintaining your unique identity We have all seen it, so many businesses within the same industry or service all have very similar names. You go to a retail shelf and find two...
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It’s been a long series of posts covering all aspects of gift vouchers/cards and now we are in the home stretch, how to create your own. This article will cover the practical side of designing...
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Part 4 - What do you need on your Gift Voucher and Card You’ve reached the penultimate part of our five week series of articles on gift cards and vouchers. We’ve covered the research on...
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It’s becoming common these days for businesses to use video displays instead of printed signage to promote their business. There are many businesses out there that will sell you complex solutions with all the expensive...
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A beginners guide on planning out your marketing in the digital age Back in 2013 I wrote an article about ‘6 Easy Steps to Planning Your Marketing’. It was a basic introduction to how to...
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A simple guide to how to avoid losing existing customers by not being a marketing nuisance. Once upon a time in the distant past of the 1990’s, businesses would be careful about their marketing spending....
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We live in an age where social media can sweep people to the presidency and destroy businesses by a mistaken post going viral. To stay on people's ‘radar’ you have to pop up in their...
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Holidays are one of the reliable areas you can tie marking too. Everyone is relaxing and generally more willing to spend more than normal. Many of them have become markers of various activities that people...
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At the time of writing this item, New Zealand has just survived nearly two month of the COVID-19 Alert Level 4 & 3. Like most of you we have had major disruption to our day...
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It’s been another interesting year for us at Copy Express. We have had a change of location, some great triumphs, the occasional hiccup, and the a few experiments of which some paid off. There is...
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