Category :Marketing

How giving things away for free can make you money

Businesses are finding it harder every year to make money, especially smaller ones. More people are buying goods from overseas through the internet cutting out the local retailer. The big companies are more aggressive with...

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The 5/15/60 Second Rule for Marketing

We live in a fast pace world. Everyone has to do more with their limited time. There are countless more things demanding their attention. It has been found that people now tend to spend their...

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Five truths about Printing

At Copy Express we consider ourselves a very flexible and dynamic small business marketing and printing service, able to cover every step of the production process of printed material from concept, design, production, to distribution....

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A Look at the Future of Marketing

I’ve been writing articles about marketing for nearly 3 years on this blog and I thought it was about time to have bit of a talk about the what the future of marketing for a...

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Getting TWO for the price of ONE – why Gift Vouchers can help in acquiring customers

We have talked about Gift Vouchers before but with Christmas coming this is a good time to expand on it. If you hit our blog you will see in the tags section that we have...

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Getting the most out of trade shows and expos

Copy Express is proud to have been part of the 2014 Business Expo held by the Hutt Valley Chamber of Commerce. It was good to meet up with the other business out there and catch up...

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Corporate Stationery – Part of your business image

“No one uses corporate stationery these days” I hear people say. With everything digital and on the internet everyone is use to being communicated with in that format. If you do need to print something off,...

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Generating Leads – The Easy Way

Imagine if you could pay some money and have 10, 50, or even 100 people who are interested in buying your product or service now or in the near future get in touch with you...

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Stuck on labels

Beer bottle labels is one of the cool things we have done this year. Why would this be cool?  A label is a label isn’t it? No it’s not when it’s on a beer bottle....

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6 easy steps to planning your marketing

Recently I’ve been dealing with a several customers who have wanted to have quick response with their marketing to an external event. In couple of those cases we could not do it. We were able...

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How to design a Gift Voucher

Gift vouchers are a different kettle of fish to your normal flyer or stationery because they are usually a form of legal tender for your business. People are going to pay you money for a...

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Improve your cash flow with Gift Vouchers

Gift vouchers are everywhere these days. Stand in any checkout line and you see the 'loadable' plastic cards. Gift vouchers aren't just for big companies, they are for anyone who supplies goods or services and...

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Connect with your Customers

In the modern marketplace, no matter what line of work you are in there will be competition for customers. It can take a lot of work to get new customers, but it can also take...

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365 Days of Advertising

In this competitive marketplace, a business must constantly promote and market themselves to stay competitive. This can be expensive and time-consuming to plan, design and run. What if I told you there is a great...

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When to Time your Flyer Promotion

Flyers: we get them in the mailbox every week, and most of the time they go straight into the rubbish bin. So many of them that we don’t pay attention to them. You are spending...

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