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Gift vouchers are one of the many useful tools a business has to promote themselves to new customer and retain existing ones. They are low cost to produce and sell themselves. They don’t have to...
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Every business has cycles or seasons where demands for goods and services change over the year. In fact many businesses have different cycles of different lengths and even have several cycles running together. A holiday...
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This article is for the tradies out there; the guys and gals who fix electrical system, install heating, unblock toilets, build gates, replace windows, and repair tv’s (everyone else - transfer and translate this to...
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Like it or not, winter can be a slow time for a lot of businesses. Days are short, cold and wet; people don’t want to be out and about when they can be warm and...
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Gift voucher are a great way of getting new customers and renewing contacts with old ones. But not much thought is put into how to track how they are being used. Clients are prepaying for...
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Social media is the place where you have to be these days, tweeting on Twitter, posting on Facebook, sticking pins in Pintrest, rolling through Tumblr or snapping on Instagram. There are so many and they...
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The old saying ‘That a picture is worth a thousand words’ is very apt for marketing. A lot of the interest and impact from marketing comes from having just the right image that tells a...
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One of the cool things you can do with printed marketing that will never work on a PDF or website is fold it. It’s more than just greeting cards or A4 brochures folded into thirds....
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Printing is a very broad blanket term to describe a wide range of technologies used to put images and text on to everything from the books on your shelves, packaging for your food, flyers in...
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Marketing, it’s one of the driving forces of the modern world. We are surrounded by it every waking moment of every day. Everywhere we go and everything we do, there is someone marketing to us....
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I recently had our team watch a video by Robin Robins and discuss it as part of our weekly staff meeting (link is at the end of the article). In it she talked about “broken windows”...
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