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Marketing, it’s one of the driving forces of the modern world. We are surrounded by it every waking moment of every day. Everywhere we go and everything we do, there is someone marketing to us....
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Just recently I’ve been working with a client who needed to a booklet by the cheapest means they could so they elected to print the majority of it in black in white. To be helpful...
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Looking for a way to make a marketing material have that personal touch? A personal touch that will make the recipient more likely to read it, giving you a powerful way of connecting with them. A...
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Personalisation in what you do as a business is a powerful tool. It about making the customer feel that they are a person to you and not just another ‘consumer.’ Personalisation is more than that...
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Books have been around for as long as there has been written language, some 5000+ years. That’s a long time, and something that has been around that long develops it’s own special language or shorthand...
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In this age of PDF’s and e-books you would think the demand for physical books and booklets will have died. In fact, from what I have seen, the demand is as strong or stronger than...
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