Twitter (X) vs Threads and how it relates to your business

At the start of July, Meta announced to the world their competitor to Twitter (now called ‘X’), Threads. Less than a week later they stated they had 100 million users....

Read More

What’s in a Name

The challenges of maintaining your unique identity We have all seen it, so many businesses within the same industry or service all have very similar names. You go to a...

Read More

What is AI and is it useful for the small business owner?

Part 2 - Putting it to the Test This is part two of an examination of the technology of AI and how relevant it is for use by small and...

Read More

What is AI and is it useful for the small business owner?

Part 1 - A General Overview I’m sure that you’ve seen all the news articles about the current ‘AI revolution’ and how it’s changing the face of everything from art...

Read More

Adobe and Pantone Breakup

The international colour and design standards that are no longer working together If you follow the design or internet news, you have noticed that the design community is upset with...

Read More

Five Cost Effective Marketing Strategies For Small Businesses

We are all feeling the crunch as businesses. After two years of the madness from the pandemic, the massive price jumps on everything, the still ongoing random shortages of items,...

Read More

Google is not your friend

Why you shouldn’t rely just on Google, Microsoft, Apple, Meta, and others as the way for people to find your business 'What's the point of having business cards, when you...

Read More

Promotional Merchandise Ideas for the Thrifty

Running on the theme of promotional merchandise of the month, this entry we’re looking at how to make promotional merchandise for the small to medium sized enterprise (SME) that doesn’t...

Read More

Is promotional merchandise worth the money?

Well all know about promotional items, be it the branded pen, a USB drive, coffee mugs, or note pads. These are the items that carry your company name, logo, and...

Read More

The Calendar Question – Are physical ones relevant in 2020’s?

Here at Copy Express have introduced a new product range of calendars and wall planners 🔗 which we think are pretty cool. In the age of internet calendars that integrate...

Read More

Stop using old style Flyers and Brochures Now! Use digital aware ones instead!

Everyone has a Website, everyone has Social Media, businesses can record videos of their products and services in use putting them online, many businesses are now totally online and never...

Read More

Make your Paper Marketing Digital with QR Codes

You’ve all seen QR Code now, be it on real estate signs or via the Covid Scanning App, but do you know what they are? In this short article I’ll...

Read More

The Gift of New Cusomters through Gift Vouchers

It’s been a long series of posts covering all aspects of gift vouchers/cards and now we are in the home stretch, how to create your own. This article will cover...

Read More

The Gift of New Customers through Gift Vouchers

Part 4 - What do you need on your Gift Voucher and Card You’ve reached the penultimate part of our five week series of articles on gift cards and vouchers....

Read More

The Gift of New Customers through Gift Vouchers

Part 3 - Making Gift Vouchers Work for You We have talked previously about the untapped revenue potential of gift vouchers (part 1 and part 2.) The next stage is...

Read More