Connect with your Customers

In the modern marketplace, no matter what line of work you are in there will be competition for customers. It can take a lot of work to get new customers, but it can also take a lot of work to keep them. Customers need to be cared for, given the personal touch, shown how important they are to you. If you don’t do this, they will go to someone else because 9 times out of 10, people don’t just buy on price but on how they are treated. The question is: how can you show your customers that you consider them important but in a way that is easy to do and will not cost you a ton of money?

One way to do it is with custom greeting cards. I’m not talking about those cheap bulk packs of cards you get at stationery store but ones designed by you with a personalized message to each of your customers.

One thing we have found is, the cost of printing greeting cards with us can be as cheap, if not cheaper, than buying generic ones from the shops – with the bonus of the personal touch.

Why get custom greeting cards made?

It will promote your business by putting a human face to your brand; after all, we deal with people not companies so showing them the people they deal with will make them more connected to you. Use it as a flyer in disguise, by including some special promotional deal exclusive to only existing special clients. Get your clients excited about a new product range or member of staff, because excited clients are interested clients and interested clients are more likely to purchase.

What can you do to make it more effective?

One of the simplest steps is to personalise each one for each customer. It can be as simple as adding their first and/or company name. Going further, you can thank them for something they bought from you. If you have different agents who each have their own area or group of clients, it’s only a little more work to personalise each agent to each of their clients. If you want to figure out a way to make it more personal, then why not have a chat with us at Copy Express – we’re experts at that techy stuff that drives many others mad.

When should you do it?

Seasonal events are a great time to connect to people. Traditionally the Christmas card is the greeting card people think of but it doesn’t just have to be at that time. While there are seasonal events/public holidays, you can do it at any time of the year. If you have a season where work traditionally picks up (or drops off), then sending your existing client a card a couple of weeks before it starts is a great way of reminding them that they are important to you. Here are some other ways that you can use custom greeting cards:

• sending birthday/anniversary cards to your customers
• inviting people to your birthday sale event
• as a thank you card for their recent purchase

How to design them?

The simple answer is look at our blog post covering how to design great greeting cards.  If you don’t feel confident enough to do it, that’s what we at Copy Express are for. We can take care of it for you at a thrifty price.

Getting them out there to your clients?

If you ship goods out to your clients then add the card with the packing slip as a surprise. If they are all local, why not pay students or kids of your employees to hand deliver them. If you want to post them out, why not let us take care of that for you so it’s as simple as possible for you.

How to get the clients to come back to you?

The greeting card is just the first step in the process. You want them to come back and do more business with you. A good way to do that is to include a ‘present’ with it in the form of a voucher that gives a discount or a gift when they place an order. To ensure that you are getting effective results from the gift require that it has to be redeemed within a certain time or they have to give you a serial number, that way you can track what the promotion is doing for you.

This is just the beginning of how to use the simple greeting card as a device to promote your business and help retain your customers. There are dozens more tricks and tweaks that can be chosen to best suit your businesses needs. Why not book a meeting with us at Copy Express to find out more and how it can work for you.