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If you have looked at any marketing books, read articles, seen marketing video clips, one of the terms that often comes up, is segmentation. They will go on about how you must understand it to...
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You’re watching Youtube and an ad pops up in the middle of the clip you’re watching. You wait till the little box in the corner says skip the ad. The moment you can and go...
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So you’re a small business and you need to do some marketing. You can’t afford to go to a professional marketing company that will bill you hundreds of dollars just for a few hours of...
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This month we are talking about how business stationery can be a really useful marketing tool for any business. I can already hear about half of you saying ‘What is the point of even worrying...
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This is another in our ‘odd questions that have interesting answers’ articles. In this case it’s asking if you have thought about using your office, reception, and other semi-public spaces as a tool for your...
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Looking back over the last seven years I’ve working here at Copy Express, it’s hard not to see the massive changes in the both the marketing and printing landscape. The rise of smart-phone and tablet...
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Changes in staffing can have a surprising number of knock on effects on how your business, not just because you have to replace them and train up someone new. There is the shift social dynamics,...
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When you think about it, the fact that companies like The Warehouse and Pack-n-Save can have multi page mailers in your mailbox week after week, all to the same high quality standard is pretty impressive....
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You might be wondering why we would even be talking about postal rates in this day and age. With every business pushing you get your invoices and bills by email, your own business no doubt...
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You may not realize how impressive the equipment is that we use to print all your marketing material. So I thought this month I would just show you the numbers and capabilities of our equipment....
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The Christmas / New Year break. The two to four weeks where a lot of businesses shut down completely and relax. Well, if you are a big business that is. If you are a small...
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The old saying ‘That a picture is worth a thousand words’ is very apt for marketing. A lot of the interest and impact from marketing comes from having just the right image that tells a...
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One of the cool things you can do with printed marketing that will never work on a PDF or website is fold it. It’s more than just greeting cards or A4 brochures folded into thirds....
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One of the challenges of marketing in the 21st Century is making it memorable. I’ve talked about this challenge in many of my other marketing articles. Put simply, people have less time to pay attention...
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I’ve said it before and I’ll say it again. No piece of paper or product should ever leave your business without your details on it. Why? Because you want people to remember you were the...
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