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Being prepared for the unexpected in your marketing

The simple fact of business is that no matter what you do, you operate at the mercy of forces outside of your control. Suppliers might go out of business or drop product lines you rely...

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How do stock art suppliers price their work

So you’ve decided to do a new flyer or book and want to take it to the next level by adding some professional quality photographic images or clip art. However when when you log on...

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How to get cheaper the postal rates

You might be wondering why we would even be talking about postal rates in this day and age. With every business  pushing you get your invoices and bills by email, your own business no doubt...

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Are you prepared for the Summer Holidays?

The last thing you want to think about is things like the summer break while you are still trying to get ready for Christmas. This where you are very much mistaken. The change in people's...

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Simple Rules to Make Your Flyers More Useful

So you’ve chosen to design a flyer that can be used in any marketing situation at a moment's notice. The question is what do you include to still make it something that people have to...

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Make Your Flyers Do More Work for You

Flyers - those little bits of paper and card you fire out to customers to tell them about you and what you do. You fire them out to peoples’ mailboxes and stuff them into their...

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Copy Express in the numbers

You may not realize how impressive the equipment is that we use to print all your marketing material. So I thought this month I would just show you the numbers and capabilities of our equipment....

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Easy Ways to Make Calendars and Wall Planners

So you decided that you want to sent out a personalised gift that people will use all year round, a calendar or wall planner. Now you might think it would be a lot of work...

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A Simple Guide to How Public Holidays Work

Surprisingly enough, one of those little things that can trip people up when planning marketing is the public holiday system. While we all look forward to it, most people don’t allow for how they can...

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1 Step Year Long Promotion

You might have guessed by looking at the title and graphic of this article that I’m going to be talking about calendars and wall planners as promotional tools. I bet you are saying why bother,...

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Unintrusive customer retention

This article is for the tradies out there; the guys and gals who fix electrical system, install heating, unblock toilets, build gates, replace windows, and repair tv’s (everyone else - transfer and translate this to...

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Things to know about making labels

So you have decided to put a sticker on your product or work and need to know what you can and can’t do with its design. While modern printing technology means that printing adhesive labels...

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What is die-cutting?

Have you ever gotten a greeting card that has its edge cut around the shape of the artwork, watched a kid peel off those shaped stickers to stick everywhere, seen a fridge magnet in the...

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Staying Big while Going Small – The art of smart longer marketing material design

Now in this age of the digital marketing material, it is easier than ever to put every bit of information in your flyer or brochure as it costs no more to electronically send a 200...

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Creasing and Folding – The different types you can do

We are going to talk about creasing and folding: what is, how we do it, what types can and can’t be done, and how you design for it. The subject can be quite lengthy and...

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