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A simple guide to how to avoid losing existing customers by not being a marketing nuisance. Once upon a time in the distant past of the 1990’s, businesses would be careful about their marketing spending....
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Improve its effectiveness with the 5+10+15 Seconds Rule Let me ask you some questions. How often do you skip an ad when you watch a YouTube video the second the skip advertising button shows. How...
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We offer a full design service here at Copy Express, your’s truly being one of the designers, but in the true kiwi tradition of ‘giving a go’ a lot of people like to try their...
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This article was prompted by an item in Stuffs Prosper section ‘There’s often a simple, creative solution to your sales problem.’ In this they cite an example of a coffee shop near a popular surf...
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If you have a website, sooner or later you’ll get an email (or worse a call from a call centre) trying to sell you on Search Engine Optimisation (SEO). They will claim that you will...
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How can we be saying that magenta doesn’t exist? We have talked about CMYK (Cyan, Magenta, Yellow and Key) in the past as one of the primary printing colours. Yet we now say that it...
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You’ve got to stand out of the crowd to survive in business. No matter what business you are in there is always others doing the same sort of work, be it local, national, and even...
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Everyone knows what a PDF is, every brochure you find online, every manual you don’t find in the box, books you read on your phone or tablet, PDF’s are everywhere. A lot of computer programs...
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Marketing isn’t easy for a business to manage. Unless you have people who have been trained in the profession of marketing, how do you know the marketing you are planning to do is going to...
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We talk a lot about marketing here on this blog. We also talk a lot about design on this blog too. And things change over time. What worked even five years ago may not work...
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As the recent COVID-19 outbreak has shown, the simple fact is that no matter what you do, you operate at the mercy of forces outside of your control as a business. Changes in how you...
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One of the great advantages of the digital print technology we use, is that every page we print is generated on the fly by the printer so it can be unique. What’s so amazing about...
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We live in an age where social media can sweep people to the presidency and destroy businesses by a mistaken post going viral. To stay on people's ‘radar’ you have to pop up in their...
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Holidays are one of the reliable areas you can tie marking too. Everyone is relaxing and generally more willing to spend more than normal. Many of them have become markers of various activities that people...
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PDF (Portable Document Format) is one aspect of computer technology that you deal with every day even if you don’t touch a computer. More than just the forms you download from the various government or...
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