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I recently had our team watch a video by Robin Robins and discuss it as part of our weekly staff meeting (link is at the end of the article). In it she talked about “broken windows”...
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“No one uses corporate stationery these days” I hear people say. With everything digital and on the internet everyone is use to being communicated with in that format. If you do need to print something off,...
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From business cards to address labels, there are countless small printed items that businesses use every day. The challenge is getting those items to be clear when you don’t have room to spread things out...
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If print is changing, then it is fair to say that mail is changing faster! With the recent announcement of the closure of the Petone Mail Centre, increases in postal rates (if you think that going...
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We have talked about Direct Mail no doubt wetted your appetite for it, now come the question on how to design material to make the best use of it. What may surprise you is that...
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We all get letters with the mark saying Permit Post instead of a stamp. I bet you have wondered about it once or twice as you open your mail. I also bet you never thought...
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Since I've been talking about doing Mailbox Marketing this month, this would be great time to talk about how to design for this method marketing. While I've already covered many things you need to know to...
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Every Tuesday and Saturday we get a stack of flyers and catalogues dropped in to our mailboxes. In this age of SMS texts and email, it seems to be the only thing that mailbox is used...
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Imagine if you could pay some money and have 10, 50, or even 100 people who are interested in buying your product or service now or in the near future get in touch with you...
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One of the mistakes that most people make in advertising is that they assume that their prospect is ready to buy NOW. Discounts, specials and limited time offers are all aimed at the prospect who...
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Books have been around for as long as there has been written language, some 5000+ years. That’s a long time, and something that has been around that long develops it’s own special language or shorthand...
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In this age of PDF’s and e-books you would think the demand for physical books and booklets will have died. In fact, from what I have seen, the demand is as strong or stronger than...
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We have seen those companies on TV or in the banner of the websites we visit - the online based printing companies. They offer you painless printing, just upload your files or use their templates...
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As a guy I always felt that Mothers’ Day got way more press than Fathers’ Day. Mothers’ Day is a day to pamper and give gifts to the woman in your life and to make...
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What is Finishing and why would it be of interest to you I hear you asking. Well finishing is the term printers use to describe any work done to an item after it has been printed....
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