Marketing Basics – What is a Loss Leader

This article was prompted by an item in Stuffs Prosper section ‘There’s often a simple, creative solution to your sales problem.’ In this they cite an example of a coffee...

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Marketing Basics – The value of Search Engine Optimisation of your website

If you have a website, sooner or later you’ll get an email (or worse a call from a call centre) trying to sell you on Search Engine Optimisation (SEO). They...

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There’s no such colour as Magenta

How can we be saying that magenta doesn’t exist? We have talked about CMYK (Cyan, Magenta, Yellow and Key) in the past as one of the primary printing colours. Yet...

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Marketing Basics – Getting Noticed

You’ve got to stand out of the crowd to survive in business. No matter what business you are in there is always others doing the same sort of work, be...

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How to create a PDF

Everyone knows what a PDF is, every brochure you find online, every manual you don’t find in the box, books you read on your phone or tablet, PDF’s are everywhere....

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Marketing Basics – 10 Questions you should be asking of your marketing

Marketing isn’t easy for a business to manage. Unless you have people who have been trained in the profession of marketing, how do you know the marketing you are planning...

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Rob’s Revised Quick & Dirty Rules for Creating Marketing

We talk a lot about marketing here on this blog. We also talk a lot about design on this blog too. And things change over time. What worked even five...

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Being prepared for the unexpected in your marketing

As the recent COVID-19 outbreak has shown, the simple fact is that no matter what you do, you operate at the mercy of forces outside of your control as a...

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Automation and printing, making custom documents the easy way

One of the great advantages of the digital print technology we use, is that every page we print is generated on the fly by the printer so it can be...

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Social Media Tips for the Time Poor

We live in an age where social media can sweep people to the presidency and destroy businesses by a mistaken post going viral. To stay on people's ‘radar’ you have...

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Using Holidays and Events as a marketing tool

Holidays are one of the reliable areas you can tie marking too. Everyone is relaxing and generally more willing to spend more than normal. Many of them have become markers...

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PDFs – An almost perfect solution for universal documents

PDF (Portable Document Format) is one aspect of computer technology that you deal with every day even if you don’t touch a computer. More than just the forms you download...

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Selling You – using the personal factor to grow your business

According to Statistics New Zealand as of February 2018 there were almost 535,000 businesses operating in New Zealand. Of that number about ~519,000 (97%) of them had less than 20...

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Applications to run your business when you’re working out of the office

Over the years I’ve posted lists of useful software tools to run your office that’s either free or low cost to use. With the new normal of the COVID-19 world,...

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Doing business in the COVID-19 world – A perspective from us at Copy Express

At the time of writing this item, New Zealand has just survived nearly two month of the COVID-19 Alert Level 4 & 3. Like most of you we have had...

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